RaptureWorld | The Supply Chain Marketing Agency

The Collaborative Supply Chain in the Cloud

Professor Martin Christopher
Emeritus Professor of Marketing & Logistics,
Cranfield School of Management

Henning Husmann
Director, Business Development,
Hermes-OTTO International

Christian Verstraete
Chief Technology Officer, Worldwide Manufacturing and Distribution Industries,
Hewlett-Packard

Andy Stinnes
Managing Director,
GT Nexus Europe

Event Date: Thursday, 02 December 2010

Cloud technology, or the ability to deploy IT beyond traditional internal boundaries is a top priority at many of the leading companies today. Cloud gives companies far better IT economics, lower IT risk, a faster path to value, and it's proven. When it comes to supply chain and its focus on inter-company collaboration and information sharing though, Cloud becomes more than just "better IT economics". The move to the cloud enables the design and architecture of entirely new information sharing models. Indeed, companies are now transforming traditional models of supply chain collaboration and coordination, leveraging cloud technology to provide a single version of truth amongst global colleagues, suppliers, logistics service providers and customers in both an economical and scalable manner. In this educational webinar industry experts share the importance of collaboration in global supply chains and why leading companies are moving to cloud-based technology platforms to manage their world-wide trade and logistics networks. Key themes for discussion will include:

• The importance of collaboration in long-lead supply chains
• The role of technology in supply chain collaboration
• How cloud technology enables agility and collaboration
• Case study examples of a cloud-based supply chain collaboration platform

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