Joe Lawler
Chairman, President and Chief Executive Officer of ModusLink
Global Solutions
John Gattorna
Professor, Author & Global Supply Chain 'Thought Leader'
Event Date: Thursday, November 18, 2010
An effective and future-ready supply chain depends on the dynamics that people can bring to the flow of goods and services. During this webinar, supply chain thought leader and author, John Gattorna, explores this dynamic through a model that aligns customer expectations with supply chain design, culture and organization.
The 'dynamic alignment' model focuses on understanding customers' dominant buying behaviours, and using this insight to eliminate over-servicing and reward customers being under-serviced. Gattorna will present four distinct supply chain types - fully flexible, agile, lean, and continuous replenishment - and suggest new ways of segmenting customers and suppliers.
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