Lora Cecere
Partner, Altimeter Group
Bob Ferrari
Managing Director, The Ferrari Consulting and Research Group LLC
Trevor Miles
Director, Thought Leadership & Chief Blogger
Event Date: Thursday, March 10th, 2011
From a business perspective, there has been a huge adoption of social technologies in marketing, but what is their relevance in supply chain management? Where can the principles be applied and to what benefit? What are examples of successful adoption of social technology in consumer-focused markets that can be employed by B2B markets?
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